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Significant Impact On Brand Loyalty.pdf

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Preview of significant impact on brand loyalty
🔗 Source: ibimapublishing.com
📊 Size: 437 KB
👤 Author: hp
⬇️ Downloads: 235

Summary

This study examines the relationship between relationship marketing and customer loyalty, using customer satisfaction and customer trust as intervening variables. The researchers used Structural Equation Modeling (SEM) to analyze the relationship, with a sample of 150 private banking respondents. The results show that relationship marketing tactics significantly affect customer loyalty through customer trust and customer satisfaction, demonstrating the importance of managing and nurturing interactions with clients to build customer loyalty.

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Description

This study examines the relationship between relationship marketing and customer loyalty, using customer satisfaction and customer trust as intervening...

Technical Information

  • File Format: PDF
  • File Size: 437 KB
  • Pages: 12
  • Language: EN
  • Author: hp
  • Total Downloads: 235
  • Last Updated: 1 week ago

Document Overview

This PDF document about significant impact on brand loyalty provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into significant impact on brand loyalty.

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