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Loss Aversion Theory.pdf

Higgins-Liberman-2018-JCP.pdf
Preview of Loss Aversion Theory
🔗 Source: statmodeling.stat.columbia.edu
📊 Size: 139 KB
📄 Pages: 10 pages
⬇️ Downloads: 547

Summary

The authors agree that loss aversion is not as firmly established as typically assumed, but affirm the principle that reference points increase people's sensitivity to objective changes in value. They discuss how different reference points can affect value without introducing loss aversion and examine how Regulatory Focus theory explains loss aversion and its reverse pattern. The authors also address the concept of reference points, suggesting that they can be anchors on the value function, such as the status quo, and that people may use multiple reference points simultaneously.

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Description

The authors agree that loss aversion is not as firmly established as typically assumed, but affirm the principle that reference points increase people's...

Technical Information

  • File Format: PDF
  • File Size: 139 KB
  • Pages: 10
  • Language: EN
  • Total Downloads: 547
  • Last Updated: 3 hours ago

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This PDF document about Loss Aversion Theory provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Loss Aversion Theory.

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