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Poster.pdf

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🔗 Source: lalt.fecfau.unicamp.br
📊 Size: 393 KB
📄 Pages: 1 page
⬇️ Downloads: 211

Summary

Desenvolvimento de método de previsão de vendas de médio prazo para calçados de corrida da Nike do Brasil. O objetivo foi criar um modelo eficiente de previsão de vendas, comparando resultados com o modelo utilizado pela empresa. Foi adotado um modelo de previsão híbrido, utilizando o método Holt Winters e análises qualitativas. Os resultados mostraram que a previsão estatística superou as expectativas, com ganho de precisão em MAPE. A operacionalização da ferramenta foi satisfatória, com tempo de trabalho similar ao atual. Concluiu-se que as metodologias estatísticas agregam qualidade à previsão de vendas, mesmo em contextos de constante inovação e históricos de vendas instáveis.

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Description

Desenvolvimento de método de previsão de vendas de médio prazo para calçados de corrida da Nike do Brasil.

Technical Information

  • File Format: PDF
  • File Size: 393 KB
  • Pages: 1
  • Language: PT
  • Total Downloads: 211
  • Last Updated: 2 hours ago

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