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دانلود رایگان مقاله انگلیسی.pdf

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🔗 Source: asandoc.com

📊 Size: 84 KB

📄 Pages: 14 pages

⬇️ Downloads: 189

Summary

The study found that the most preferred growth strategies were improving existing products/services and expanding advertising/promotion. Planning horizons were often short, under three months, which could negatively impact business performance and growth. Correlations were found between planning horizons for cash flow, investment, and annual sales. The research suggests that female entrepreneurs should extend their planning horizons, particularly for financial indicators, to improve business growth and performance.

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Description

The study found that the most preferred growth strategies were improving existing products/services and expanding advertising/promotion.

Technical Information

File Format: PDF
File Size: 84 KB
Pages: 14
Language: EN
Total Downloads: 189
Last Updated: 14 hours ago

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