ABAC Determination.pdf

2-12-Final-Determination-Heineken-14-January-2012.pdf
Preview of ABAC Determination
🔗 Source: abac.org.au
📊 Size: 24 KB
👤 Author: Client
⬇️ Downloads: 142

Summary

The ABAC Complaints Panel received a complaint about a Heineken TV ad shown during the M-rated movie "Stormbreaker" on Christmas Day. The complainant argued the ad should not be shown during a movie aimed at school-aged children. The Panel found the ad was broadcast after 8:30 pm, consistent with the CTICP, and did not breach the ABAC as it presented a mature approach to alcohol consumption and did not appeal to children.

Description

The ABAC Complaints Panel received a complaint about a Heineken TV ad shown during the M-rated movie "Stormbreaker" on Christmas Day.

Technical Information

  • File Format: PDF
  • File Size: 24 KB
  • Pages: 4
  • Language: EN
  • Author: Client
  • Total Downloads: 142
  • Last Updated: 1 month ago

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