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ABAC Determination 80/18.pdf

80-18-Determination-The-Bavarian-31-8-18.pdf

🔗 Source: abac.org.au

📊 Size: 1.8 MB

📄 Pages: 7 pages

⬇️ Downloads: 214

Summary

The ABAC Adjudication Panel determined that an advertisement for The Bavarian by Rockpool Dining Group on a bus servicing a school run in Western Sydney breached the ABAC Code, specifically parts 3(b)(i) and 3(b)(iv), as it was targeted at minors and did not meet the placement rules requiring an audience of at least 75% adults. The company had obtained pre-vetting approval for the content, but the panel found that the placement of the advertisement on a school bus was in breach of the code. The complaint was received on August 6, 2018, and determined within 30 business days. The company responded to the complaint, stating they took it seriously and had contacted the media booking company, but the panel ultimately found in favor of the complainant.

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Description

The ABAC Adjudication Panel determined that an advertisement for The Bavarian by Rockpool Dining Group on a bus servicing a school run in Western Sydney...

Technical Information

File Format: PDF
File Size: 1.8 MB
Pages: 7
Language: EN
Total Downloads: 214
Last Updated: 1 week ago

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This PDF document about ABAC Determination 80/18 provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into ABAC Determination 80/18.