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Federal Trade Commission.pdf

socialmediabotsreport.pdf

🔗 Source: ftc.gov

📊 Size: 89 KB

📄 Pages: 5 pages

⬇️ Downloads: 157

Summary

The Federal Trade Commission (FTC) submitted a report to Congress on social media bots and deceptive advertising, as directed by Congress in December 2019. The report describes the growing social media bot market and their use in online advertising, including potential deceptive practices. Bots, automated computer software, perform tasks on the internet, with legitimate uses such as data collection and customer support. Social media bots, which run on social media platforms, can emulate human behavior, with both good and malicious purposes. Over 37% of internet traffic is estimated to be from bots, and over 90% of social media bots are used for commercial purposes, including benign uses like chatbots and illicit uses like boosting influencer popularity or increasing ad clicks. The report highlights the potential for social media bots to be used for deceptive advertising practices, generating significant ad revenue.

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Description

The Federal Trade Commission (FTC) submitted a report to Congress on social media bots and deceptive advertising, as directed by Congress in December 2019.

Technical Information

File Format: PDF
File Size: 89 KB
Pages: 5
Language: EN
Total Downloads: 157
Last Updated: 2 weeks ago

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This PDF document about Federal Trade Commission provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Federal Trade Commission.