Poll0917.DOC.pdf

Key Findings:

Attention to the Campaign: Most registered voters (52%) pay "a lot" of attention to the campaign, while 37% pay "some." Only 11% pay "not much," and 3% have no attention so far.
Favorable Opinion of Candidates:
John Kerry: Favorable 31%, Unfavorable 42%, Undecided 22%, Haven't Heard Enough 5%.
George W. Bush: Favorable 47%, Unfavorable 38%, Undecided 14%, Haven't Heard Enough 1%.
Voting Intent:
89% definitely or probably will vote, 9% probably not, and 2% definitely not.
Preferred Ticket:
If the election were held today, 42% would vote for Kerry/Edwards, while 50% would vote for Bush/Cheney.
Mind Made Up: 78% have made up their minds, 14% are still undecided, and 8% say it's too early to tell.
Support for Bush and Kerry:
Strongly favor: Bush (63%), Kerry (40%)
Like but with reservations: Bush (27%), Kerry (27%)
Dislike other candidates: Bush (9%), Kerry (31%)
Expected Winner: 27% expect John Kerry to win, while 61% predict George W. Bush will win.
Party Loyalty: 44% of registered voters identify as Republican, 35% as Democrat, and 21% as Independent.
Campaign Issues: The economy and jobs (24%) and the war in Iraq (17%) are the top issues voters want to hear about.