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Entertainment_Sports_Sponsorships_Post-Covid.pdf
Preview of Download a PDF of this Alert
🔗 Source: dglaw.com
📊 Size: 257 KB
👤 Author: James L. Johnston and Andrew Richman
⬇️ Downloads: 89

Summary

Major sports leagues are restarting or resuming their seasons after a four-month pause, and they must evaluate the state of sponsorships amid a radically changed sports landscape due to the COVID-19 pandemic. Leagues, teams, and brands need to innovate and adapt to a sports world with uncertainty, rethinking their approach to sponsorships by examining assumptions, reevaluating measurement, and planning for disruptions. Sponsorship agreements often rely on assumptions that may no longer hold, and teams and sponsors must work together to renegotiate and amend agreements, finding new approaches to measurement and confronting past contract norms.

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Description

Major sports leagues are restarting or resuming their seasons after a four-month pause, and they must evaluate the state of sponsorships amid a radically...

Technical Information

  • File Format: PDF
  • File Size: 257 KB
  • Pages: 3
  • Language: EN
  • Author: James L. Johnston and Andrew Richman
  • Total Downloads: 89
  • Last Updated: 4 weeks ago

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