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Advertising_FTC_Brings_First_Action.pdf
Preview of Download a PDF of this Alert
🔗 Source: dglaw.com
📊 Size: 1.59 MB
👤 Author: Joseph Lewczak
⬇️ Downloads: 126

Summary

The Federal Trade Commission (FTC) has brought its first court case against a company, Cure Encapsulations, Inc., for posting fake reviews on an independent retail website, specifically Amazon, to promote its weight-loss supplement product, "Quality Encapsulations Garcinia Cambogia Extract with HCA". The FTC alleged that the company paid for fake reviews, made false and deceptive claims about the product, and misrepresented the reviews as truthful and written by actual purchasers. The company has reached a settlement with the FTC, which requires them to have scientific evidence to support any future health or efficacy claims, prohibits them from making misrepresentations about endorsements, and obligates them to notify consumers about the FTC's allegations and pay a $50,000 judgment, with a suspended $12.8 million judgment.

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Description

The Federal Trade Commission (FTC) has brought its first court case against a company, Cure Encapsulations, Inc., for posting fake reviews on an independent...

Technical Information

  • File Format: PDF
  • File Size: 1.59 MB
  • Pages: 2
  • Language: EN
  • Author: Joseph Lewczak
  • Total Downloads: 126
  • Last Updated: 1 week ago

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