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Digital Ownership the Metaverse.pdf
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📊 Size: 8.6 MB
📄 Pages: 20 pages
⬇️ Downloads: 53

Summary

Around half of US consumers see a future with cryptocurrency (59%), the Metaverse (54%), and NFTs (47%), with Gen Z and Millennials being most bullish on these Web 3.0 technologies. However, Americans lack a deeper understanding of these technologies, which may hamper adoption. While 98% of consumers have heard of cryptocurrency, only 26% claim to completely understand it, with similar numbers for NFTs (18%) and the Metaverse (18%). Half of the US population is interested in cryptocurrency, with 23% already investing and 23% very interested, compared to NFTs and virtual goods. Consumers are more likely to feel favorably about brands creating NFTs or virtual goods if they are executed in a relevant way, with 27% of respondents believing virtual goods are more valuable than physical goods.

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Around half of US consumers see a future with cryptocurrency (59%), the Metaverse (54%), and NFTs (47%), with Gen Z and Millennials being most bullish on these...

Technical Information

  • File Format: PDF
  • File Size: 8.6 MB
  • Pages: 20
  • Language: EN
  • Total Downloads: 53
  • Last Updated: 6 days ago

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