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The-great-consumer-reset-report.pdf

🔗 Source: capgemini.com

📊 Size: 895 KB

📄 Pages: 20 pages

⬇️ Downloads: 137

Summary

The COVID-19 pandemic has significantly disrupted traditional shopping behavior, driving a surge in online channels due to economic uncertainty and safety concerns. A survey of over 11,000 consumers worldwide found four key trends:

1. Online shopping continues to accelerate, with 46% of consumers having significant interactions with retailers' online channels, up from 37% in April 2020.
2. Contactless shopping technologies are becoming mainstream, with retailers using technology to reassure consumers about safety.
3. Health and wellness categories are experiencing a spike as consumers prioritize their health and prefer healthier goods.
4. Purpose and sustainability remain high on the consumer's agenda and will persist in a post-pandemic environment.

Consumers are likely to maintain a high level of interaction with online channels in the long term, with 43% of respondents expecting to do so, while also valuing physical stores as part of the retail experience, with 57% expecting significant interaction with physical stores post-pandemic.

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Description

The COVID-19 pandemic has significantly disrupted traditional shopping behavior, driving a surge in online channels due to economic uncertainty and safety...

Technical Information

File Format: PDF
File Size: 895 KB
Pages: 20
Language: EN
Total Downloads: 137
Last Updated: 1 month ago

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