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Does Halal image strengthen consumer intention to patronize Halal stores.pdf
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🔗 Source: eprints.ums.edu.my
📊 Size: 41 KB
👤 Author: fazlina mohd rizal
⬇️ Downloads: 55

Summary

The study examines the influence of Halal image, attitude, subjective norm, and perceived behavioural control on consumer intention to patronize Halal stores in Malaysia, finding that these factors, including Halal image, significantly impact consumer intention, and suggesting that marketing managers should develop a positive Halal image to attract Muslim consumers.

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Description

The study examines the influence of Halal image, attitude, subjective norm, and perceived behavioural control on consumer intention to patronize Halal stores...

Technical Information

  • File Format: PDF
  • File Size: 41 KB
  • Pages: 1
  • Language: EN
  • Author: fazlina mohd rizal
  • Total Downloads: 55
  • Last Updated: 5 hours ago

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